What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
News tagged with: #magazine partners

Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'


Samsung to be FBF 'innovation partner'

Global technology giant Samsung has been named as the Frankfurt Book Fair's “innovation... Continue reading at The Bookseller

[ The Bookseller | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation partner


Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #digital landscape #changing rapidly


5 agencies trying their hands at magazine publishing

Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription revenue #text message #horse hound


Magazine Veteran Sally Preston Named North America President at Orion Capital

Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age

[ Advertising Age | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher posts


The Tablet Magazine has Been Flawed From the Start

Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #apple introduced #tablet apps


Download the Frankfurt Book Fair 2014 Preview Magazine

Find out who to meet, what to see, and trends to discuss at the Frankfurt Book Fair. Download our Frankfurt 2014 Preview magazine here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-20 00:00:00 UTC ]
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B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


NBF, Miami Book Fair Partner

The National Book Foundation and Miami Book Fair International have teamed up to invite the 2014 National Book Award winners and finalists to participate in this year's Miami Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% compared


Richard Desmonds magazines OK!, New and Star suffer big circulation falls

Northern and Shells Star reports 19% drop in print sales the biggest faller in the womens weekly market Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #biggest faller


Mens Health stays strong at top of paid-for mens magazine market

Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest rival


Writer's Digest, BookBaby Partner on Self-Pub Imprint

Blue Ash Publishing will give authors the "education resources" of the Writer's Digest community, alongside the distribution power of BookBaby's sales network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give authors


Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced


Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purdue university


There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #10% increase #ralph lauren


Company magazine forsakes print to go digital-only

Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst magazines #monthly magazine


The 2014 Magazine Manufacturing and Production Technology Survey

  Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology investment #four-year decline


Conde Nast Spins Off Lucky Magazine but Keeps Majority Stake

Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age

[ Advertising Age | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lucky group #majority stake #joint venture #conde nast #co-founded myspace #majority shareholder #santa monica


Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brands #greatest hits #mickey mouse