Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San Francisco-based startup said Thursday that it's partnering with U.K. publisher IPC Media -- owner of titles such as NME, Wallpaper and Horse & Hound (yes, it's a real magazine) -- on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to their phone bill. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
News tagged with: #subscription revenue #text message #horse hound

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More than 1.8 million teens are reading books by text messages thanks to this startup

OK, it's not exactly Dickens. But how about a great story delivered to you by text message? Continue reading at Stuff

[ Stuff | 2016-12-05 00:00:00 UTC ]
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HP Offers Ink Subscriptions, Magazine Service

'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World

[ PC World | 2011-10-12 00:00:00 UTC ]
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With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Gift Yourself A FIYAH Literary Magazine Subscription For 2020

FIYAH literary magazine is the gift that keeps on giving -- treat yourself to a subscription to the award-winning black speculative fiction journal. Continue reading at Book Riot

[ Book Riot | 2019-10-05 10:52:02 UTC ]
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Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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How eMagazines Delivers Better Magazines (and Customer Service) on Mobile

Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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Scribd, ‘New York Times’ Team to Offer Joint Subscription

Scribd is partnering with the 'New York Times' to offer a joint subscription for $12.99 that will include full digital access to the 'New York Times' in addition to Scribd's inventory of books, audiobooks, newspapers, and magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Booklaunch magazine to offer paid-for book extracts

A new, free magazine titled Booklaunch will be launched later this month, aiming to recreate the experience of browsing a bookshop in print. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Apple Is Buying Texture, the So-Called 'Netflix for Magazines,' in Subscription Push

Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age

[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Kobo is the next to offer an ebook subscription service

All-you-can-read ebook subscriptions are nothing new (just ask Amazon), but Kobo is just now joining the fray. It's launching Kobo Plus, a service that offers unlimited reading of eligible books (currently 40,000 titles) for a flat monthly fee. Wh... Continue reading at Engadget

[ Engadget | 2017-02-22 00:00:00 UTC ]
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Scribd Adds Magazines to Its Content Offerings

The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
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Harris Magazines Find New Life as Athlon Newspaper Offerings

With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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France's SNCF offers ebook subscription

French railway SNCF has launched an ebook library on its mainline trains, offering 100,000 titles to be downloaded by smartphone, tablet or computer and read offline when there is no internet connection.   Access to the full selection of books offered by SNCF e-LIVRE is free for 45 days and... Continue reading at The Bookseller

[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
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These Are the 10 Magazines With the Biggest Mobile Readerships

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek

[ AdWeek | 2015-08-26 00:00:00 UTC ]
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