DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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After it first unveiled the game at E3 2019, Ubisoft will finally release Roller Champions on May 25th, the publisher announced today. The free-to-play title will be available on PC, PlayStation 4 and Xbox One – as well as Xbox Series X/S and PS5 through backward compatibility – to start, with... Continue reading at Engadget
[ Engadget | 2022-05-18 20:15:19 UTC ]
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Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 13:28:05 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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These free holiday romance short stories are ready for you! Choose the magic of kisses under the mistletoe and read them right away. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:34:00 UTC ]
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We’ve all seen the video by now: Amy Cooper, a white woman, lying to police about Christian Cooper, a writer and longtime birder who politely asked her to move her dog out of a part of Central Park designated for birdwatching. Now, he’s written a graphic novel about birdwatching for DC Comics,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-10 16:06:45 UTC ]
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"Harry Potter" author J.K. Rowling is releasing her new book, "The Ickabog," in free online installments. The first two chapters are out now. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-26 19:33:57 UTC ]
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Harry Potter author J.K. Rowling is releasing her latest book as a free online serial for kids "needing distraction during the strange and difficult time we're passing through" — and she's also calling on young fans to help create illustrations... Continue reading at CBC
[ CBC | 2020-05-26 15:57:26 UTC ]
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The Harry Potter series creator is also asking her young readers to supply illustrations for the print version of the novel, available in November. Continue reading at The Washington Post
[ The Washington Post | 2020-05-26 15:11:00 UTC ]
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For poets, springtime is especially sacred. With big book releases, National Poetry Month, and the conclusion of the slam season, there is so much for readers and writers to look forward to. Then came the coronavirus pandemic. We’ve seen readings canceled, book tours halted and budgets slashed.... Continue reading at Electric Literature
[ Electric Literature | 2020-05-08 11:00:00 UTC ]
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Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 09:40:04 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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If you find the holidays more foreboding than cheerful, find someone to relate to in these 4 free holiday short stories available to read online. Continue reading at Book Riot
[ Book Riot | 2019-12-16 11:35:47 UTC ]
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Whether you're looking to break a reading slump or prefer short form writing, we've got the deets on where you can find free short stories online. Continue reading at Book Riot
[ Book Riot | 2019-10-07 10:37:57 UTC ]
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Penguin Random House has developed a free online resource on how to get published, offering practical information and inspiration for unpublished writers on the publishing process. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:08:02 UTC ]
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