What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'


5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites


Post Digital Share a Boon to Partners

At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age

[ Advertising Age | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mexican magazines #sports illustrated #international expansion #key element #growth strategy #major presence


Infographic: More Magazines Using Digital Watermarks

 According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital watermarks #study released #continued growth #digimarc discover #connect readers #mobile content


Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show


Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional titles #terms weren


'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #magazine publisher #london headquarters #agency partners #single point #valuable audiences


Pew: 54,200 Newspaper, Magazine Jobs Axed Since 2003

The decade-long devastation of the print news business, crushed by the sagging economy, the evaporation of classified and display advertising, and a reader shift to digital media, has cost at least 54,200 newsroom jobs in newspapers and magazines a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-20 00:00:00 UTC ]
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Two Designers' Quest To Create The Magazine "The Beautiful Game" Deserves

A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company

[ Fast Company | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful game


4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms


Magazine publisher ShortList Media reports losses of almost £1m

Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company hit


Foyles partners with Green Carnation Prize

Foyles has partnered with the Green Carnation Prize for LGBT writers.   The two-year... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles partners #lgbt writers


B&N Partners with Samsung for Tablets

Barnes & Noble has reached an agreement with Samsung for the technology giant to develop co-branded tablets that will include Nook software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn partners #barnes noble #technology giant


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company started #online publisher #long-form writing #literary journalism


PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils


People Magazine Sheds About a Dozen, All You Group Publisher Exits

People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #sec filings #comment specifically


New Fortune and Money Websites Go to War With Old Partner CNNMoney

Fortune and Money magazines each rolled out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed in the larger site.The collaboration is coming to an end because the magazines' and CNN's family is splitting up: Time Warner is... Continue reading at Advertising Age

[ Advertising Age | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #tv properties #public company


Diamond, Trajectory Partner to Deliver Digital Comics

Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-year agreement #digital publishing #print comics


Rostan Named Partner at Levine Greenberg Rostan

Stephanie Kip Rostan has been named partner at the Levine Greenberg Agency. Effective today, the shingle becomes the Levine Greenberg Rostan Literary Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective today