Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however, there is no U.K. equivalent law. Even then, claiming ad blocking is illegal is a weak case. The post What Axel Springer’s loss in ad-blocking suit means for UK publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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On a wrenching day, we learned that UK voted to leave the European Union. Despite Brexit, the book publishing industry remains internationally engaged. The post International Publishing and the UK’s Vote for Brexit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-25 00:00:00 UTC ]
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The editor of the London-based book trade BookBrunch, Neill Denny, offers his take on the implications of the historic vote that just wrapped in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian
[ The Guardian | 2016-06-22 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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'Publishing is now multi-format: success in one format should not be seen as a victory over the other format.' But are we ready yet to hear such wisdom around the UK Publishers Association's report? The post ‘As We Trade Less Neurotically’: A Nice Chat About Those UK Publishing Numbers appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian
[ The Guardian | 2016-05-11 00:00:00 UTC ]
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British independent publisher Silvertail Books has been threatened with legal action by lawyers representing Scientology leader David Miscavige. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Silvertail Books told that if it releases Ruthless by Ron Miscavige it will face legal actionIndependent UK publisher Silvertail Books has vowed to go ahead with its plans to publish a memoir by the father of Scientology leader David Miscavige, despite legal threats from Miscavige’s... Continue reading at The Guardian
[ The Guardian | 2016-04-27 00:00:00 UTC ]
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In an order filed yesterday, a federal judge clarified that the publisher plaintiffs prevailed on just four counts of alleged infringement, rather than seven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Walker Books has acquired the UK and Commonwealth rights to The Cruelty, a YA thriller by Scott Bergstrom. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Pushkin Press is to publish American writer and activist Rick Bass for the first time in the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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