Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however, there is no U.K. equivalent law. Even then, claiming ad blocking is illegal is a weak case. The post What Axel Springer’s loss in ad-blocking suit means for UK publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-29 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016, which has put total income from invoiced sales at £4.8bn. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Decline of reality TV and soap star memoirs greeted with glee, but publishers say it is time to turn the page on Gone Girl-style ‘grip-lit’On the eve of the London book fair, publishers were excited by news that sales of physical books were up for the second year in a row – 7% more than in 2015.... Continue reading at The Guardian
[ The Guardian | 2017-03-17 00:00:00 UTC ]
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For a second year in a row, publishers arrived at the London Book Fair with the wind at their backs. Will Brexit change that? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-28 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-20 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Joanna Penn—known as The Creative Penn in the self-publishing community—takes a step made by many strong self-publishers: launching a small press. The post ‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
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Jayson Greene's memoir of grieving after his two-year-old daughter's death, 'Once More We Saw Stars,' will be published in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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Simon & Schuster UK will not join its US counterpart in publishing a book by controversial right-wing figure Milo Yiannopoulos. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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