Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic out of older content. And branded podcasting is having a moment -- and will likely mushroom in 2017. Meanwhile, on the other side of the media equation, an anonymous media agency vet tells us that pressure from holding companies and clients alike has lead media agencies in a “downward spiral” to prioritize cost above all else. The post Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-14 00:00:00 UTC ]

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WPP in exclusive talks with Bain Capital for purchase of majority stake in Kantar

WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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Amazon aims to challenge Google after acquiring Sizmek ad server

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[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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German trade association membership falls

Membership of Germany’s Börsenverein des deutschen Buchhandels has continued its downward spiral in 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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Publishers Weigh In on the Paradox of Paid Social

Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
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Can Open Access Save the Scholarly Monograph? ALA Midwinter Spotlight

Scholarly monographs, long the gold standard for scholars in the humanities and social sciences, have been in a downward spiral for some time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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The Media Equation: Byliner Takes Bissinger’s E-Book Off Amazon

Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times

[ The New York Times | 2012-04-30 00:00:00 UTC ]
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The Media Equation: Amazon Low Prices Disguise a High Cost

An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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