The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at 'The New York Times'

[ The New York Times | 2011-02-21 00:00:00 UTC ]
News tagged with: #media equation #magazine publishers

Other Publishing stories related to: 'The Media Equation: 2 Platforms, With 2 Sets of Problems'


Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
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MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #digital media #ibm watson #havas media #business insider #rubicon project


Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #harper #greater good #global head #technology company


Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
More news stories like this | News stories tagged with: #long-term commitment #senior director


'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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HMH Books & Media Sets Indie Plan

Houghton Mifflin Harcourt Books & Media has started Fast Track, a program aimed at helping independent booksellers set up direct order accounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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Fairfax and Westchester are set for Round 2 in their regular-season rivalry

Round 2 of the Fairfax-Westchester basketball rivalry is set for Thursday at 5:30 p.m. at Faifax, with the No. 1 seed in the City Section Open Division playoffs on the line. Fairfax (22-1) held on for a 50-48 victory over Westchester (20-2) on Friday night. On Wednesday, each team tuned up.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-31 00:00:00 UTC ]
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‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem

BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-20 00:00:00 UTC ]
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‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
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Attorney general announces review of social media platforms following Capitol Hill hearing

Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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‘A game of Chutes and Ladders’: Nat Geo’s CEO on media and platforms

National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nat geo #platforms appeared


‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday

[ Digiday | 2016-09-01 00:00:00 UTC ]
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Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #publishers operate #poked fun #sponsored posts #publishers rely #social giant


Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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