#holding companies

Publishing news tagged with #holding companies

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WPP in exclusive talks with Bain Capital for purchase of majority stake in Kantar

WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-01 20:08:21 UTC ]
More news stories like this | News stories tagged with: #advent international #final round #holding companies #principal analyst #minority stake #market research #nielsen

Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with: #aggressive moves #holding companies

Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at 'Digiday'