Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2018-02-21 00:00:00 UTC ]
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading >> [ Source: Digiday | 2017-01-14 00:00:00 UTC ]
Publishers weigh in on the FTs cost-per-hour ad pricing model. The post Forget CPMs, You Should Be Transacting On Time appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2015-05-20 00:00:00 UTC ]