Forget CPMs, You Should Be Transacting On Time

Publishers weigh in on the FTs cost-per-hour ad pricing model. The post Forget CPMs, You Should Be Transacting On Time appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-05-20 00:00:00 UTC ]

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Our 15 Most-Read Posts Of All Time

Fifteen years ago, Electric Literature started as a print and digital quarterly journal during the glory days of the print magazine era. Our very first issue surpassed 10,000 copies in sales, we were stocked in newsstands and bookstores, and as an e-book. We were one of the first to publish... Continue reading at Electric Literature

[ Electric Literature | 2024-09-27 11:10:00 UTC ]
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7 Books About Past Decades That Feel Like Traveling Back in Time

The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature

[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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These Middle-Grade Novels Are Some of the Most Formally Innovative Works of Our Time

When I took my copy of Lemony Snicket’s The Carnivorous Carnival up to the check-out line at Barnes and Noble, the cashier flipped through the book and paused.  She was sorry, she said, after a couple more puzzled page flips. There appeared to be a misprint. She called an employee in the kid’s... Continue reading at Electric Literature

[ Electric Literature | 2019-07-24 11:00:17 UTC ]
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The Fire Last Time

THE TRAGEDY OF THIS slim, self-satisfied little memoir about the 2007–2008 financial crisis is not what it gets wrong. Indeed, four of its central arguments are important and exactly right: (1) that extraordinary measures and creative innovation and improvisation saved the entire financial... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-07-22 19:00:44 UTC ]
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‘It’s been tight for us’: Why local media company Spirited Media ran out of time

The local news publisher couldn't find enough takers to complete a $1.5 million Series B round of funding. The post ‘It’s been tight for us’: Why local media company Spirited Media ran out of time appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-07 00:00:00 UTC ]
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Publishers Weigh In on the Paradox of Paid Social

Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
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