By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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Rep. Duncan Hunter (R-Alpine) has been pushing the U.S. Coast Guard to buy or lease a polar ice-breaking ship owned by one of his top campaign contributors, although officials repeatedly have said the vessel doesn’t meet the service’s needs. The ship in question, the Aiviq, is a privately owned,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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It’s unclear if publishers will bounce back by year’s end, but there are encouraging signs. There have been some prominent best sellers, including “Harry Potter and the Cursed Child.” Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Booksellers around the world have been enduring tough times in recent years. But it seems that the tide is finally turning—not only in the UK, but throughout Europe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-05 00:00:00 UTC ]
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Children's reviews editor John Sellers recommends 'Turn on the Night' by Geraldo Valério, a picture book about a sleeping girl who transforms into a giant wolflike dog and embarks on a midnight mission with a pair of animal accomplices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Morton Schindel in his home office in 1985. His illustrations turned beloved children’s books into animated films. Continue reading at The New York Times
[ The New York Times | 2016-08-25 00:00:00 UTC ]
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Kobo is set to release a new premium e-reader in September – The Kobo Aura One – which reduces blue light to help readers sleep better after using it. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Philip Jones reflects on Pottermore's latest move and explores the future of the business. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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#latest move
Al Newman’s publishing company One Love Books is publishing a book that highlights the work of the late Jamaican artist and illustrator Wilfred Limonious. Continue reading at The Bookseller
[ The Bookseller | 2016-08-15 00:00:00 UTC ]
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Bath-based Parragon plans to “grow significantly” in the next five years, including boosting its business in the US, with a new American publishing team starting up next month. Continue reading at The Bookseller
[ The Bookseller | 2016-08-15 00:00:00 UTC ]
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Bonnier Publishing is launching a new US division, Bonnier Publishing USA, as part of "an ambitious programme for growth" in the territory lead by group c.e.o Richard Johnson. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Amy Liptrot’s debut and memoir The Outrun (Canongate) has been named the winner of the £5,000 Wainwright Golden Beer Prize 2016, an award celebrating UK nature and travel writing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Scottish independent publisher Sandstone Press is to publish a memoir of 40 years of environmental activism by Peter Willcox titled Greenpeace Captain. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Independent publisher Barrington Stoke is adapting short story "The Pavee and the Buffer Girl" by the late writer Siobhan Dowd into a graphic novel. Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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A look inside the organizations advocating for the non-dominant voices in technology.Silicon Valley is a world of mirrors and myths. Every company has a creation story; most have an eccentric leader; some have had entire books written about them. The most pervasive myth out there, however, is... Continue reading at Fast Company
[ Fast Company | 2016-07-22 00:00:00 UTC ]
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