By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Jessie Burton is to pen her first children’s book following success with adults titles The Miniaturist and The Muse. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Nick Clegg’s memoir with The Bodley Head has been pushed back to include a "full Brexit analysis". Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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#nick clegg
Spate of openings of ‘destination’ stores as owners offer drinks, performances and crafts to tempt customers away from Amazon It’s children’s story hour at the Book Nook in Hove and the owner, Vanessa Lewis, is doing a reading of Julia Donaldson’s rhyming picture book The Detective Dog. Related:... Continue reading at The Guardian
[ The Guardian | 2016-07-17 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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Two leading trade bodies in the book industry are turning towards lobbying the UK competition authorities over Amazon as opposed to the European Commission following Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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A comic-artist-by-day come super-villain-wrestler-by-night has been helping inspire the youth of Auckland. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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Grove has already gone back to press on the anniversary edition of Jacqueline Susann's bestselling novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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#anniversary edition
This month's audiobook are light, breezy, and humorous – in other words, vacation-style reads. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-06-29 00:00:00 UTC ]
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It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age
[ Advertising Age | 2016-06-29 00:00:00 UTC ]
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#similar change
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The line up for the tenth annual Wimbledon BookFest has been announced, boasting headliners poet laureate Carol Ann Duffy, former deputy prime minister Nick Clegg, cookery writer Ella Mills and multi-award winning novelist Kate Atkinson in her only UK event this year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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#uk event
Roald Dahl's Matilda may have her own stage show but Australian author Jacqueline Harvey's Alice-Miranda character has snaffled her first animated international television series. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-06-22 00:00:00 UTC ]
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#stage show
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Penguin Random House UK is partnering with Waterstones, Gatwick Express and The Reading Agency as it ramps up publicity for the paperback of Go Set a Watchman, publishing with PRH commercial paperback imprint Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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#reading agency
Five artists illustrated the App Store review guidelines.One of the more unusual things to come out of Apple's Worldwide Developers Conference this year is a lovely comic interpretation of Apple's app review guidelines.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-06-15 00:00:00 UTC ]
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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Tommi Kinnunen’s 'The Light Behind the Eyes,' is burning up the charts in Finland thanks to a strong critical reception and the ongoing success of his previous novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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#finnish bestseller
Alvarez discusses how writing poetry helped her through a period of intense grief in her life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Nothing says summer like lying on a beach and getting stuck into a good book. But what to read? A 19th century classic, or perhaps Murakami's latest surrealist tale? What about the fascinating story of how mobile provider EE came to be? Well, look no... Continue reading at Engadget
[ Engadget | 2016-05-31 00:00:00 UTC ]
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#fascinating story
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Following Joseph Andras’s surprise decision to turn down the Goncourt first novel prize, it’s time to weigh up the pros and cons of rejecting a literary awardTwo days after Joseph Andras’s De Nos Frères Blessés (which had not been on the shortlist of four) was astonishingly announced as the... Continue reading at The Guardian
[ The Guardian | 2016-05-21 00:00:00 UTC ]
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The Seattle start-up, which just launched its platform, wants to be the go-to digital audiobook site for indies. Even with the support of the Big Five, it's still not clear how much of a difference it will make for its 85 partner bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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#revenue stream
The second-largest shareholder of Los Angeles Times owner Tribune Publishing said Wednesday that passing up a buyout offer from rival publishing company Gannett could "destroy enormous shareholder value." In a letter sent to Tribune's board and filed with the Securities and Exchange Commission,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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