By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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The Campaign for Reader Privacy has pressed for the passage of the bi-partisan USA Freedom Act of 2015, a bill it says will "restore some privacy safeguards to the government’s surveillance activities." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
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In collaboration with Reading With Pictures and a number of publishers, the United Nations is planning The Comics Guide to Global Goals, a series of 17 comics that address the world's toughest development problems. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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The book trade has abandoned the Liberal Democrats in favour of Labour and the Green Party in the five years since the last election, according to a poll of voting intentions conducted by The Bookseller. Support for libraries and making Amazon pay a fair share of tax are the issues the trade is... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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In March 2015, British singer Sam Smith took to Instagram to tell his 3.6 million followers that one woman, Amelia Freer, had changed his life with her book, "Eat. Nourish. Glow.," which he credited with his recent weight loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Simon Master was both Clark Kent and Superman, passionate about books with a penchant for “career threatening” lunches, and possessed of a wicked and irreverent sense of humour. The comments were made at a memorial service for the former Random House group deputy chairman held last Friday (17th... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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When the team behind the popular blog Three Many Cooks submitted their cookbook proposal to Ballantine, executive editor Pamela Cannon had a different vision for the project, and a collaborative food memoir was born. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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In the new episode of Geek's Guide to the Galaxy, Borderlands Books founder Alan Beatts and Singularity & Co. co-founder Cici James talk crowdfunding. The post Indie Bookstores Turn to Crowdfunding to Stay Alive appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-04-04 00:00:00 UTC ]
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A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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For Earth Day, here are 14 environmentally-conscious comics that cover topics from climate change to pollution, deforestation, rising sea levels, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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Sam Husain has fought off the threat of ebooks and online retailers to make Foyles bookshops profitable again. Continue reading at BBC World
[ BBC World | 2015-03-16 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Can manga-style versions of classics like ‘Pride and Prejudice’ become the Cliffs Notes of a new generation of readers? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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The argument that publishing company tax information in the public domain will be "misleading" - and therefore the plan should be dumped altogether - does not stack up. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-02-24 00:00:00 UTC ]
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On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater... Continue reading at Advertising Age
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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