By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
News tagged with:
#moving forward
#fresh approach
The Easthampton, Mass., press is preparing to release an English language edition of what it is calling the world's first science fiction novel, 'The Chemical Wedding,' written in German in 1616. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
When it comes to filling their worlds with characters positioned along the spectrum of good and evil, Veronica Roth, Melissa de la Cruz, Lauren Oliver, and relative newcomer Sabaa Tahir have it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lauren oliver
#veronica roth
#ya fiction
Book Island, winner of the Best Publisher in Oceania Award at the Bologna Children’s Book Fair last month, is moving its headquarters from New Zealand to Bristol as it looks to grow its UK presence. Continue reading at The Bookseller
[ The Bookseller | 2016-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book fair
#bologna children
Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year earlier
#paying dividends
#deputy editor
#ve made
A story of turning a negative into a positive is always heartening, as evidenced by "Seven and a Half Tons of Steel," a picture book written by Janet Nolan and illustrated by Thomas Gonzalez. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#half tons
It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#henry holt
#fauzia burke
In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#commercial teams
#change hands
#trinity mirror
#niche publishers
World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
More news stories like this |
Back in 1996, the idea of print-on-demand book publishing was new, a process made possible by improved digital printing technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this |
To promote the new paperback edition of Nina George's novel, the PRH division has rolled out a comprehensive promotional initiative spanning multiple house imprints and verticals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nina george
#paperback edition
#paris bookshop
As adult coloring books roll on in major publishing markets, the picture coming together isn't about literature or books or our culture. The post What Adult Coloring Books Show Us: Light, and Dark appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this |
AT THE PLATE: Justin Turner hit a grand slam to power the Dodgers again. He is hitting .600 in the Cactus League, with eight runs batted in. "Offensively, defensively, he's just consistent," Manager Dave Roberts said. Charlie Culberson ended the game with a walkoff single to drive in Austin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#austin barnes
#grand slam
The government is to pilot a crowdfunding scheme to promote use of the model by cultural organisations, and establish a new virtual "Commercial Academy for Culture" to promote commercial expertise in the cultural sectors. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cultural organisations
PRH’s consumer and digital chief Hannah Telfer outlines the company's audio strategy. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
More news stories like this |
Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#author earnings
#data guy
After coming off the most successful year in its history, Dover Publications is getting ready to celebrate its 75th with a consumer contest to win free books by sharing stories about their favorite Dover titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sharing stories
#dover publications
#successful year
Filming has finished and editing is underway for the film adaptation of Eleanor Catton' first novel The Rehearsal. Continue reading at Stuff
[ Stuff | 2016-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#film adaptation
#eleanor catton
Pape Satàn Aleppe: Chronicles of a Liquid Society is a collection of essays that was originally set to be published in May 2016The release date of the final book by the Italian novelist Umberto Eco, who died on 19 February, has been pushed forward from May 2016 to come out this weekend in... Continue reading at The Guardian
[ The Guardian | 2016-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audio recording
#simple things
#umberto eco
#final book
#originally set
A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital sales
#market growth
#key elements
It was one of those only in Los Angeles moments. Early in the second quarter of Friday night's City Section basketball showdown between Westchester and host Fairfax, fans from both sides of the sold-out bleachers started standing and screaming. And it wasn't because of a player. Singer Chris... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#friday night