By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Following protests from writers and publishers, plans to cut £374,000 from the Welsh Book Council's budget have been axed. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Give your paperbacks new life on a screen. The post How to Turn Both Paper and Digital Text Into an E-Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-01-19 00:00:00 UTC ]
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St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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A shuffling step carries Leonard Bernstein onto Grand Avenue. The pilasters and garlands of the PacMutual Building rise above him. Nearly 70, a balding man with a gray cattle-catcher mustache, he finds his keys and stoops to the lock in the threshold. Two bells tied to a red ribbon jingle as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
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"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-25 00:00:00 UTC ]
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San Francisco’s City Lights Publishers is wrapping up its 60th year in publishing this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Author Stuart Evers recently collaborated with U.K. folk trio Daughter, writing three short stories that provide the visuals for three music videos promoting Daughter's second album. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Century is publishing an astronomer Gary Fildes' memoir for readers “ready to escape the humdrum of office life”. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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For years, Michael Seidenberg had sold books from his Upper East Side apartment, but received an eviction notice in July. Literary New York mourned – but recently the shop has shown new signs of lifeThis past Independence Day, several dozen bookish New Yorkers eschewed the fireworks and chose,... Continue reading at The Guardian
[ The Guardian | 2015-10-13 00:00:00 UTC ]
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Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Thousands of Angelenos braved the heat Sunday to participate in the 31st annual AIDS Walk in Los Angeles. The 6.2-mile walk began at 10 a.m. at West Hollywood Park, with the route continuing along Santa Monica Boulevard and through the Fairfax district. More than 20,000 people registered to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-12 00:00:00 UTC ]
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Lambeth Unison has condemned Lambeth Council plans to keep three libraries open by turning them into health centres. Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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The University of Texas Press is trying to achieve something new with Kristin Hersh’s memoir 'Don’t Suck, Don’t Die: Giving Up Vic Chesnutt,'--a trade bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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A new Disney Research project can make coloring books more exciting for those of us with limited art skills. The team has built an interactive Android and iOS coloring book app using the Unity game engine that can take a colored drawing and turn it... Continue reading at Engadget
[ Engadget | 2015-10-04 00:00:00 UTC ]
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Two white Borzoi hounds greeted the hundreds and hundreds of guests ascending the majestic marble rain-slicked steps of the New York Public Library Thursday (1st October) night, come to join chairman and editor-in-chief Sonny Mehta celebrate the hundredth anniversary of Alfred A. Knopf. Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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“Oh What a Beautiful Mornin’” was among the musical tributes in Wednesday’s celebration of the life of Ion Trewin, author, publisher and literary director of the Man Booker Prizes. And indeed it was, the sun streaming through Shirazeh Houshiary’s “Warped Window” in St Martin-in-the-Fields,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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