By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading at Digiday
[ Digiday | 2015-09-24 00:00:00 UTC ]
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EL James and Rachel Abbott take the ebook top spots as self-published success spreads on Amazon’s e-reader Related: Rachel Abbott: 'Self-publishing means the success of my books is entirely down to me' Five years ago, Rachel Abbott was retired. Today, she has been named the most popular... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
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Vassula Rydén's memoir, Heaven is Real But So is Hell, transcribes her encounters with God and is becoming a hit with 50k copies already sold in the US. The post Egyptian Mystic Turns the Voice of God Into a Bestseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-03 00:00:00 UTC ]
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Amin Aaser was a teenager living in Minnesota when the 9/11 terrorist attacks occurred. He doesn't want other Muslim children to face the bullying that he experienced. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-01 00:00:00 UTC ]
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#book series
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Staff take to Twitter over surprise £844m sale by Pearson to media group NikkeiFinancial Times journalists reacted with shock and wry, occasionally dark humour at the 127-year-old newspaper’s surprise £844m purchase by Japanese media group Nikkei.The head of the FT’s Lex column, Robert... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Two graphic novels by Steve Sheinkin and former 'Village Voice' cartoonist Stan Mack each took the publishing world by surprise after becoming bestsellers for Jewish Lights recently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Bristol City Council could keep six of seven libraries which were facing closure open, following public protests. A consultation on the future of the city’s library service closed at the beginning of July, with more than 4,600 responses being received. The council wanted to save £1.1m from its... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Penguin Random House Children’s and the Roald Dahl Literary Estate will next week release the first ever Dahl app. Twit or Miss is based on The Twits. Developed with Aardman Digital for children aged six to 11, it is a “food fight” game in which players have to swipe food away from the sleeping... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Citing a major uptick in Internet piracy, the Authors Guild has urged Congress to require ISPs to monitor and filter the Internet for pirated works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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When its publisher announced in early 2015 that The Festival of Insignificance, Milan Kundera’s first novel in 13 years, would be a “summation of his life’s work,” fans were giddy with anticipation. With uncanny prescience, Kundera’s previous books all but predicted our Instagram era—what would... Continue reading at Slate
[ Slate | 2015-07-06 00:00:00 UTC ]
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Graphic novels had their biggest presence ever at ALA 2015, with panels showcasing diversity in comics, appearances by acclaimed artists, and programming that addressed the rising threat of censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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In the time she spent preparing for the release of her new novel with St. Martin's, Jane Green also had another project in the works—her first cookbook, which she is self-publishing with funding from Kickstarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-29 00:00:00 UTC ]
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Digital Content Working Group co-chair Carolyn Anthony told members that ALA officials were "continuing to dialogue" with the Big Five publishers over ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-28 00:00:00 UTC ]
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As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall. The post Publishing Turns to YouTube for Salvation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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On Toronto’s Queen Street West, there is a nine-year-old independent bookstore that has taken the art of window displays to a whole new level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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How Schocken brought 'The Vilna Vegetarian Cookbook' back to life, and made it a bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of All the Light We Cannot See, click the arrow on the player below: Continue reading at Slate
[ Slate | 2015-06-05 00:00:00 UTC ]
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Now in its 45th year, the Feminist Press is pushing the boundaries of what “feminism” means. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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