By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Pearson plans to launch its own print rental program for courseware and reduce ebook rental prices by up to 50% as it bids to accelerate its shift to digital. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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The fiancé of murdered children’s author Helen Bailey pushed for a sale of her property, a court has heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Milo Yiannopoulos, an editor at the conservative news site Breitbart News, received a six-figure publishing contract from Threshold Editions, a conservative imprint at Simon & Schuster. The move prompted criticism from some of Simon & Schuster’s authors and calls for a boycott. Continue reading at The New York Times
[ The New York Times | 2017-01-10 00:00:00 UTC ]
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Based in Cleveland, Ohio, OverDrive has worked exclusively to distribute digital content since 1986, becoming one of the first companies to be involved in supplying digital content to libraries, first with audio and then with ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
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#online services
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Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Welcome to Atlanta Business Chronicle’s “Meet the C-Suite,” where each week we will feature one of the city’s most high profile c-level executives. This week meet Derek Burns, founder and CEO of Atlanta-based Beer Book. Name: Derek Burns Company: Beer Book Title: Founder, CEO Headquarters:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-12-23 00:00:00 UTC ]
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The publisher just released an update on how it has performed in meeting several environmental objectives and announced some new goals for the 2017-2020 period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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A BookNet Canada study reveals growing sales and library circulation of audiobooks, but consumers are having some problems finding the audiobooks they want. The post Turning Up the Volume on Audiobooks in Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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In a public letter, released this morning, AAP general counsel and v-p Allan Adler congratulated Trump on his election, and urged his administration to take up IP-related issues once in office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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Shadow culture minister Kevin Brennan [pictured] has called on the Secretary of State for Culture, Karen Bradley, to intervene in Swindon Council’s plans to close two thirds of the borough's libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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The Oxford Literary Festival has changed its mind over paying authors to appear at the event. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Hints of what’s to come in next spring’s Windows 10 Creators Update just keep on coming. Microsoft recently released Windows 10 Insider Preview build 14971, which integrates Paint 3D, turns your browser into an e-reader, shuffles Command Prompt into the shadows, and more.First up:... Continue reading at PC World
[ PC World | 2016-11-18 00:00:00 UTC ]
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The 2014 Pulitzer Prize winning novel about a French woman and a German man living during World War II with poetic and moral themes around music and science continues its streak on the bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-18 00:00:00 UTC ]
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Crowdfunding publisher Unbound is to expand into the US next year. The press, which was founded in 2011 by writers Dan Kieran, John Mitchinson and Justin Pollard, is planning to hire US editors to source Stateside projects as part of its global expansion. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The ebook retailer has added Kodansha Comics and Vertical Comics to its client list, and now has a comprehensive offering of titles from major U.S. manga publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Independent publisher The Emma Press has acquired English-language rights to two Latvian titles thanks to a grant from Latvia’s Ministry of Culture. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Social justice is at the center of today’s national conversation and is a special concern for millennials. Books provide perspective and guidance for the push toward a more equal nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Virago has been praised as "brave" and "inspiring" from people in the trade after a BBC documentary traced the history of the women's publisher from its early-1970s roots to the present day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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#present day