By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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A cuddly new publishing service has arrived to help struggling authors with ‘bookbirthing’ – and for all its new-age trappings, it seems to be catching on“Are book doulas a thing?” asks a writer I know. “I’d love to get one.”Book doulas are a thing, because where there is a need, there is a... Continue reading at The Guardian
[ The Guardian | 2017-09-06 00:00:00 UTC ]
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An Indian writer who was refused a visa for a poetry project has had the decision overturned by the Home Office weeks after Tiny Owl illustrator Ehsan Abdollahi won his visa fight. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Non-fiction independent publisher Elliott & Thompson is to make its first foray into crime fiction with Killer Intent, the first in a new thriller series by debut author Tony Kent. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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The International Publishers Association (IPA) has applauded Cambridge University Press' decision to reverse the censorship of hundreds of articles online from one of its journals, but has also urged Chinese authorities not to punish the press for rolling back on its decision. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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Chinese academics commend decision to unblock access to sensitive articles, but Beijing expunges mention of the climbdown from internetChinese intellectuals and bloggers have celebrated Cambridge University’s decision to push back against Beijing’s draconian information controls – but Communist... Continue reading at The Guardian
[ The Guardian | 2017-08-22 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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The Edinburgh-based and Scottish interest-focused publisher Birlinn, which issues around 160 titles a year, is looking to grow in its second quarter-century of trading. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
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Former energy chief Louise Boland is launching a new publisher focusing on contemporary literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
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Authors Emily Clarkson, Sarah Vaughan and Chris Carter were among those who attended the first Simon & Schuster Author Summer Drinks Party. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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When Paul Allor began writing Clue, a new comic book miniseries based on the popular board game from Hasbro, he had many versions of the game to look to for inspiration. Continue reading at Stuff
[ Stuff | 2017-07-02 00:00:00 UTC ]
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We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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Now in their sixth year, the Carnegie Medals have become a coveted literary honor, and the award ceremonies at ALA have created some memorable moments, including powerful speeches by winners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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The publisher opened in San Francisco in 1967 with a two-room office and a handful of employees. Now one of the largest publishers in the West, it boasts more than 250 million units sold worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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Faber publisher Hannah Griffiths reveals why she moved to entertainment giant All3Media. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Not many independent publishers make it to 50 - but Kogan Page has done so on its own, and is still going strong. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Award-winning author and illustrator Oliver Jeffers is publishing a new book with HarperCollins at the end of this year and has signed a new two-book deal with the publisher for future publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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