By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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A double-hulled voyaging canoe crafted using an ancient design set sail from Hawaii on Saturday to raise awareness about an all-too-modern problem. As it travels from Honolulu to San Francisco, the Hikianalia, a contemporary take on a traditional Polynesian voyaging canoe, will traverse the vast... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-19 00:00:00 UTC ]
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#raise awareness
#california aims
Over 500 people turned out in support of Bookmarks' solidarity event this weekend following the attack on the socialist bookshop by a far-right group a week earlier. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Studio Press, an imprint of Kings Road Publishing, will this November publish a book to help children protect the planet. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Headline imprint Tinder Press has acquired American Dirt by Jeanine Cummins in a "very competitive" auction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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A recent move into central London has proved a pleasant metaphor for the latter-day development of the literary agency which started life as a script and gaming agency, and is now striking a string of big-bucks book deals. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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Oxford University Press Children’s has bought two middle-grade titles by author Cerrie Burnell. Continue reading at The Bookseller
[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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Future's new album, Beastmode 2, is now the highest-charting streaming-only album, Billboard reports, debuting at No. 3 on Billboard's Hot 200. With this album, Future has dethroned Chance the Rapper, whose Coloring Book became the first streaming-ex... Continue reading at Engadget
[ Engadget | 2018-07-17 00:00:00 UTC ]
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Belgian director Amélie van Elmbt’s lovely trifle “The Elephant and the Butterfly” is as sweet and gentle — and at times simplistic — as its storybook title may imply. This fable-like drama involves a 30-ish chef, Antoine (Thomas Blanchard), who shows up unexpectedly to visit his ex-lover,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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The Bristol Mayor has reportedly reversed a decision on cuts which would have seen 17 of the city’s 27 libraries closed. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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HarperCollins Children’s Books has revealed the cover of Judith Kerr’s new picture book to celebrate the author’s 95th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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A new investigative biography of Vice President Mike Pence, 'The Shadow President,' will be released this August by St. Martin's Press. It is the latest in big-name political books from Macmillan, which has released two other marquee politics titles this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Penguin Random House’s vow to make its output ‘reflect British society’ has been met with predictable howls of outrageLionel Shriver has directed another broadside at the publishing world, this time taking aim in The Spectator at a Penguin Random House directive that by 2025 its hiring and... Continue reading at The Guardian
[ The Guardian | 2018-06-12 00:00:00 UTC ]
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Seven Stories Press is releasing forty-year-old 'The Provincetown Cookbook' by Howard Mitcham, with a little help from Anthony Bourdain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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This summer Hoopla, the digital arm of Midwest Tape, which provides digital media lending services for more than 1,600 U.S. and Canadian public libraries, is marking its fifth year since startup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Founded in 1918 in New York City, Church Publishing Inc. is celebrating its first century this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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W H Smith has been offering customers money back if they find a cheaper copy of one of their books at a local rival bookshop. Continue reading at The Bookseller
[ The Bookseller | 2018-05-29 00:00:00 UTC ]
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Calling it 'a truly essential organization for making our marketplace work,' Canadian publishers say they'll honor the Access Copyright revenue collection agency, which is under sustained attack from the education sector. The post Beleaguered Access Copyright, Turning 30, Is Honored by Canadian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-25 00:00:00 UTC ]
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YA novelist Sarah J Maas is to write her first series for adults, set to be published by Bloomsbury in late 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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#adult books