By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Essex County Council has announced it is ditching plans to close its libraries and their future is secure for the next five years following a huge community campaign, supported by authors including David Walliams and Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 00:31:48 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes &... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 11:14:14 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
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Works of prose fiction with quirky fun plots and manga-style illustrations, Japanese light Novels are attracting a growing audience of fans in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
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Many thriving poetry publishers in the North have likened its recent boom to its popularity under Margaret Thatcher in the 1980s, arguing the form offers a unique type of human connection. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 18:24:04 UTC ]
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Samsung and AT&T recently opened their collaborative 5G Innovation Center to much fanfare. Here is what the two corporate behemoths are actually working on within the secretive walls of Samsung's multibillion-dollar facility in Austin. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-26 15:45:18 UTC ]
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Editor Justin Eisinger says illustrating the controversial report is "the easiest way to get people to actually read it.” Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-21 23:40:17 UTC ]
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A group of roughly 20 protesters from the environmental activist group Extinction Rebellion were arrested Thursday after they jumped from a raft off the shore of the Cannes Lions International Festival of Creativity and tried to swim to the beach. This comes one day after 14 of their members... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 13:15:19 UTC ]
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If you want an e-reader, you should buy a Kindle -- plain and simple. Are there other e-ink devices on the market? Yes, but none compare to Amazon's overall book shopping and reading experiences. While you can read on an Android tablet or iPad -- including Amazon's Kindle service -- you really... Continue reading at Betanews
[ Betanews | 2019-06-19 18:18:46 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News
[ BBC News | 2019-06-14 00:00:33 UTC ]
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The writer visits Politics and Prose on Thursday to discuss his new short story collection, "Someone Who Will Love You in All Your Damaged Glory." Continue reading at The Washington Post
[ The Washington Post | 2019-06-12 22:00:57 UTC ]
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Marvel's interest in digital audio isn't limited to podcasts. The media giant and Dreamscape Media have reached a deal to turn dozens of better-known comic books into audiobooks, including Ultimate Spider-Man, Ultimate X-Men and Daredevil: The Man W... Continue reading at Engadget
[ Engadget | 2019-06-03 00:25:00 UTC ]
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Three out of four of this year’s graphic novel buzz selections are aimed at middle grade and teen readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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McKinty’s 'The Chain' is a thriller centered on kidnappings that can only be resolved by additional kidnappings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
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Hachette Audio is celebrating its silver anniversary in June to coincide with National Audiobook Month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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