By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Audience reactions to blockbusters are difficult to predict, but it’s unlikely anyone will come out of “Aquaman” asking “Is this all there is?” Not only does the new comic book superhero movie from the DC Extended Universe clock in at an over-extended 2 hours and 23 minutes, it throws everything... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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The Tattooist of Auschwitz claims its fifth Weekly E-Book Ranking number one, not as a plucky upstart, but from a position of strength. Continue reading at The Bookseller
[ The Bookseller | 2018-12-10 00:00:00 UTC ]
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Virago has acquired pop culture critic and author Amy Raphael’s book, A Seat at the Table, seeking to address gender imbalance at all levels of the music industry. Continue reading at The Bookseller
[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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#music industry
#shed light
Philip Jones reacts to the publication of the first Professional Behaviour in Bookselling & Publishing code of conduct. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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Google is giving you one more reason to love libraries. As everyone knows, libraries are cool. They are open to all (even ghosts, according to Ghostbusters), and can beat any Black Friday sale by offering free books on every subject every day (see the Instagram below). And way before WeWork was... Continue reading at Fast Company
[ Fast Company | 2018-11-29 00:00:00 UTC ]
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#love libraries
This year's Hay Festival Winter Weekend, featuring writers such as Rose Tremain, Horatio Clare, and Jeanette Winterson, drew record ticket sales of over 9,000. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Head of Zeus (HoZ) will publish two more books from J S Monroe as the author attempts to "push the boundaries of high-concept psychological thrillers". Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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#zeus hoz
A show that maps Los Angeles and another that makes art of FBI files. Here are six exhibitions and events to check out in the coming week: “Here,” at the Los Angeles Municipal Art Gallery. A group exhibition examines the physical and geographical boundaries that define Los Angeles and its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-19 00:00:00 UTC ]
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#coming week
We spoke to award-winning children’s illustrator David Small, who returns this October with a "fictional follow-up" to his 2009 memoir Stitches. Continue reading at The Bookseller
[ The Bookseller | 2018-10-15 00:00:00 UTC ]
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#award-winning children
Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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TV production company Magic Light Pictures has optioned the Mr Panda picture series by Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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A burgeoning trend for self-help titles for young male listeners has propelled Mark Manson and Ant Middleton to the top of Audible’s chart for July. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-02 00:00:00 UTC ]
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Canongate made a loss last year despite a rise in turnover because of the significant purchase costs of acquiring Severn House Publishers and the writing off of "some sizeable, unearned advances". Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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Illustrator Helen Oxenbury talks to Charlotte Eyre about her celebrated career ahead of the publication of a new biography about her life and work. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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JK Rowling once surprised readers by telling them that all along, without mention in her books, one of her "Harry Potter" characters was gay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
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A decade on, Chad Post’s translation-focused nonprofit publishing house, based at the University of Rochester, has released 103 titles from 44 countries and 26 languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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From mystery, history and political hot buttons to romance, memoir, and a children's book, this rights roundup–on the run-up to Frankfurt–finds us looking at work from seven nations and selling into more than three times that many territories and/or languages. The post Rights Roundup: Ten Titles... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
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#frankfurter buchmesse
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Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading at Engadget
[ Engadget | 2018-09-17 00:00:00 UTC ]
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#personal fortune
#$190 million
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Martina Cole’s forthcoming book for the autumn No Mercy (Headline) has been pushed back to October 2019, meaning this autumn will be the first in nearly 20 years not to carry a new novel from the bestselling crime writer. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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