By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Author-illustrator duo David Walliams and Tony Ross claim nine of the top 50 titles of 2017 in a year of growth propelled mostly by strength in depth. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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After the media released some choice bombshells from Michael Wolff's forthcoming White House tell-all, 'Fire and Fury,' the book has skyrocketed to #1 on Amazon and its on-sale date has been moved up—to the tune of infuriated tweets from President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Bestselling crime author Minette Walters’ return - and defection to historical fiction - gave her comms team a new set of challenges. Miriam Robinson reports. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
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Nine publishers fought over a debut book by Fabulous magazine’s deputy chief sub Stacey Bartlett before Bonnier Zaffre triumphed as the winner at auction. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
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British historian Daniel Beer has been named as the 2017 winner of the $75,000 (£56,820) International Cundill History Prize – the richest in non-fiction for a single work in English. Continue reading at The Bookseller
[ The Bookseller | 2017-11-17 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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As the 11-day Sharjah International Book Fair is formally opened to the public, its chief patron warns of the importance of the 'light' of literature. The post Sharjah’s Book Fair Opening Stresses Publishing’s ‘Light in the Darkness’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-02 00:00:00 UTC ]
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You might not be familiar with Nonplayer right now, but if Legendary does it right, then everybody might know the name "Dana Stevens" in the future. According to Deadline, Legendary has acquired the movie rights to the beautifully drawn comic book se... Continue reading at Engadget
[ Engadget | 2017-10-27 00:00:00 UTC ]
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Bookselling Without Borders, which is sponsored by five independent publishers, is looking to raise $30,000 on Kickstarter. The funds will be used to send booksellers to three international book fairs next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Publishers are becoming increasingly concerned about Amazon’s policing of territorial rights, with fears heightened by last year’s launch of the Global Store, which enables customers in certain markets to obtain products through their local Amazon store but sourced from Amazon stores across the... Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Hundreds of fans turned out to the midnight events held around the country to celebrate the publication of the first in Philip Pullman's The Book of Dust trilogy. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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We talk to Daniel Olivas - attorney, author and Angeleno who supports the Latino literary community - about his new book. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-18 00:00:00 UTC ]
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Susan Lewis has moved from Cornerstone to HarperCollins in a seven-figure, six-book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
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Brendan Mathews, author of the 'The World of Tomorrow,' picks 10 novels, all over 400 pages, that will pull you in and keep you engrossed until the end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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