By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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The indie comics publisher, founded in 1976 by a Syracuse University student, has helped shape the contemporary literary comics landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Calling books 'like glue, binding peoples together,' the International Publishers Association's president stresses commonalities over controversy in China. The post The IPA’s Michiel Kolman in China: ‘We Continue To Push the Literacy Agenda’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-01 00:00:00 UTC ]
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Top publishing executives are focusing on strengthening direct connections with their audience. The post The Beat: Publishers push back on Facebook’s dominance appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-24 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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The International Board on Books for Young People (IBBY) has cancelled its 36th International Congress, which was due to take place in Istanbul on 1st–4th September 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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HarperCollins' bestselling non-fiction author Cathy Glass is to turn her hand to crime fiction with Avon. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Agent Robyn Drury is to join Ebury Press' non-fiction department as commissioning editor next month. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Former HarperCollins editorial director Martin Redfern is set to turn his hand to agenting, joining Diane Banks Associates as a non-fiction agent next month. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Another celebrity is set to move into kids’ publishing, after Faber Children’s snapped up a series by comedian Harry Hill. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Backed by Arts Council England, individual publishers and a range of pan-industry bodies, Megaphone has been amplifying the voices of writers of black, Asian and minority ethnic backgrounds—and its founder Leila Rasheed thinks it’s just the start. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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This might be, I thought, the perfect guidebook for a man like me. A thirsty man, in other words. A man who's permanently parched. Continue reading at Stuff
[ Stuff | 2017-03-04 00:00:00 UTC ]
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Shane Gottwals discusses the strategy that's seen his bookstore grow from a single 1,500 square-foot space to an expanding operation with multiple franchisees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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How the two-year-old trade magazine assumed a leadership role in one of America's fastest growing industries. The post At mg Magazine, a Former AVN Exec Looks to Light Up the Cannabis World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-22 00:00:00 UTC ]
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The UK's decision to leave the European Union continues to hit the pockets of consumers. The latest victim of Brexit is Microsoft's Surface Book, with every model in the range hit with a £150 price hike. While not a direct response to the Brexit vote itself, the resulting drop in the value of... Continue reading at Betanews
[ Betanews | 2017-02-15 00:00:00 UTC ]
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Controversial figure Milo Yiannopoulos' book deadline has been pushed back three months so he can discuss the "insanity of the last few weeks" in the title. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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UK publishers have upped their presence at the 25th annual Taipei Book Fair (running 8th to 13th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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The author Fredrik Colting, whose KinderGuide books are based on classic novels. Continue reading at The New York Times
[ The New York Times | 2017-01-20 00:00:00 UTC ]
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With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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