By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Rosie Revere, Engineer, a bestselling picture book about a girl who dreams of becoming an engineer, will be turned into a series of chapter books this autumn by the publisher Abrams. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Stockbridge branch to open under Waterstones name rather than appearing independent Waterstones has backtracked on plans to open one of its new unbranded stores in a district of Edinburgh that is already home to an independent bookshop – following an outcry that included criticism from figures... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
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The white suit-and-white hat–wearing Wolfe made his name as a literary journalist and found bestselling success with such books as 'The Electric Kool-Aid Acid Test,' 'Bonfire of the Vanities,' and the NBA-winning 'The Right Stuff.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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Hachette Book Group only reduced its carbon footprint by 2% last year—but every sheet of paper it used came from certified sources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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'George and Barbara Bush: The Great American Love Story,' by the Bushes' granddaughter, Ellie LeBlond Sosa, will release early following the death of former First Lady Barbara Bush. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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Former FBI Director James Comey's memoir, out Tuesday, joins a long list of juicy tomes by Washington power players. Beyond settling scores, the best can offer real insight into the inner workings of government. Here are some classics of the genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-04-14 00:00:00 UTC ]
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Yassmin Abdel-Magied, an Australian author and Muslim activist who was slated to speak at the PEN World Voices festival in New York this month, has been deported from the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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A heartwarming story about a pet detective and his rescue dog has been sold across Europe and in the US. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Tessa Dunlop's latest offering is a deeply personal and moving celebration of women and the last 100 years of British history. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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Oneworld will make its first foray into picture books with the début children’s title from Pulitzer Prize-winning novelist Junot Díaz. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Liv Tyler, Daisy Lowe and Stella McCartney attended the book launch of meditation expert Bob Roth. The event took place at the Wellington Arch in Hyde Park on Monday evening (26th February) to celebrate Strength in Stillness: The Power of Transcendental Meditation (Simon & Schuster UK) by... Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Activists have interrupted Francisco Cantú's tour for his buzzed-about new book 'The Line Becomes a River: Dispatches from the Border,' after descending upon a reading the author did in San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-31 00:00:00 UTC ]
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Apple is ready to take on Amazon.com in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant's lead. Apple is working on a redesigned version of its iBooks ebook reading application for iPhones and... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-01-26 00:00:00 UTC ]
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