#premium pricing

Publishing news tagged with #premium pricing

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Under Armour converts energy to light at new pop-up lab

Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium pricing

A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at 'AllThingsD'