Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them. But those same publishers now have to contend with upstart companies that create content in-house, and publish it directly on websites they create for the celebs themselves. The post Facebook-thirsty publishers turn to celebrities to worm into the news feed appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-21 00:00:00 UTC ]