Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

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NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

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IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

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The Canadian approach to fighting ad blockers: trade ads for user data

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Calling Call Me Ishmael

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How Ad Design Affects Ad Blocking

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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

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When an ad is not an ad on Facebook

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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

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'Mad Men' ad exec launches new campaign to win buyer for townhouse

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The Tech World’s Greatest Living Novelist, Robin Sloan, Goes Meta

In which Robin Sloan writes Moonbound—a science fiction book about science fiction—and our writer writes his way into total insanity. Continue reading at Wired

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This NYC vet makes house calls. In 'Pets and the City,' she's penned a memoir full of tails

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