Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Three top US book editors and one translator share their top tips for working with and editing literary translations. The post 5 Tips for Editing Literary Works in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-21 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews
[ Betanews | 2014-11-12 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Publisher Andersen Press enters the race to publish Nobel prizewinners work in English, comparing new childrens story to Hans Christian AndersenA childrens book by Patrick Modiano a mystery set in the 10th arrondissement of Paris has just been snapped up by a British publisher amid a flurry of... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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At the Sharjah International Book Fair, currently happening in the United Arab Emirates, a panel about translated books saw execs from various countries talking about the difficulties of getting titles that do not originate in English into the Western markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Requests for Facebook user information from law enforcement are up 24% since 2013.Tech companies like Facebook and Twitter siphon up untold gigabytes of user data, which makes them obvious targets for governments and law enforcement agencies looking to gather evidence. This week in a bid for... Continue reading at Fast Company
[ Fast Company | 2014-11-05 00:00:00 UTC ]
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After the 2012 election, President Barack Obama's digital campaign director Teddy Goff told Time magazine that a tool allowing Obama for America to access the Facebook friends of its supporters "will wind up being the most groundbreaking piece of technology developed for this campaign." This is... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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