Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading >> [ Source: Baltimore Sun | 2019-02-07 22:10:00 UTC ]
Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading >> [ Source: Advertising Age | 2018-07-17 00:00:00 UTC ]
These days, MySpace, the dominant social media network before being upstaged by Facebook, is valuable mostly for its data. MySpace still has a billion registered users around the world, and the data on those users is a hot commodity. But there's also a little more consumer activity left on the... Continue reading >> [ Source: Advertising Age | 2016-04-29 00:00:00 UTC ]
Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading >> [ Source: Editor & Publisher | 2014-09-24 00:00:00 UTC ]