Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be obvious, fraud has severe negative consequences for publishers as well.Why ad fraud hurts publishersPremium publishers have everything advertisers want: targeted audiences, quality content and brand-safe environments. They are the partners of choice, and their inventory commands the highest CPMs. But premium publishers are being squeezed by a confluence of forces. The first is downward pricing pressure on CPMs driven by rapidly expanding ad network inventory. The second is the challenge of growing their audiences to attract ad dollars. Finally, the shift to mobile creates entirely new monetization challenges. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Nicole Dennis-Benn describes her debut novel, "Here Comes the Sun" (Norton, July), as “a love letter to Jamaica—my attempt to preserve her beauty by depicting her flaws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Publishers Amberley, Faber & Faber and Ebury are bringing out titles on the Hillsborough disaster after justice prevailed for the victims and their families 27 years on. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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‘Agnostic’ author Lesley Hazleton questions the firm convictions on both sides of the theist/atheist debate, arguing for the humanity behind taking a stance of uncertainty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Genius is growing up. The Brooklyn-based startup also said its hired its first CRO in an attempt to make money through events, ads and publishing deals. The annotation service is also adding a 'report abuse' button to combat criticism that the annotation tool could be used nefariously to harass... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Doubleday, an imprint of Transworld, has acquired the latest non-fiction book by Hallie Rubenhold, writer of BBC TV drama "The Scandalous Lady W". Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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