Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
News tagged with:
#growing importance
#ad viewability
#media industry
#including buzzfeed
#vice media
#huffington post
Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revenue
#display advertising
#content studios
Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
Turnover for travel publisher Lonely Planet grew 6.7% to £17.2m in 2015, while profit before tax increased by 63% on the previous year in a "strong" performance for the company. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hate speech
#executive chairman
Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment industry
#newt scamander
#vast majority
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad fraud
#ad blocking
#consumer experience
#people wanting
#ad blockers
Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walker books
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#audience network
#fake news
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#display ads
#moving forward
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#waiting list
#longest line
If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful video
#play music
#everyday life
#raise awareness
Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post snapchat
#ads appeared
#make money
#email newsletters
Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#sales made
#nearby venues
#companies declined
#disclose terms
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#ad blocking
#open question
#bad news
Bloomsbury’s total revenues were up 19% to £62.7m for the six months ending 31st August 2016, which is “in line with management’s expectations”, though the company expects sales to be “significantly second-half weighted” due to Christmas sales and October being the "peak period" for academic... Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total revenues
#christmas sales
Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
More news stories like this |
At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age
[ Advertising Age | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand advertisers
Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#live broadcasts
#ad campaign
#outer space
#public figures
#vast majority