[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising age
#announced monday
The Guardian's flagship summit convenes in March 2014, bringing together media and technology companies from across the world to discuss the creative and commercial future of mediaChanging Media Summit 2014Disruption to disruptor: taking control of your digital strategyDay one - 18th March... Continue reading at The Guardian
[ The Guardian | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ben huh
Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
More news stories like this |
Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard news
#hard sell
#print editions
Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kantar media
#magazine media
Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#book lovers
#single brand
#social publishers
#include video
Usborne has acquired the rights to My Second Life, a teen mystery from debut author Faye Bird.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
More news stories like this |
Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#newspaper publishers
#industry mdash
#newspaper association
In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google glass
Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online platform
#ya books
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest effort
#traditional banners
#consumer experience
#people talk
#print publications
IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
#exchange commission
#online companies
Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
A 1950s 'glamour guide for teens' has helped a 15-year-old girl earn a $300,000 book deal, as well as a Steven Spielberg movie deal. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glamour guide
#girl earn
A 1950s 'glamour guide for teens' has helped a 15-year-old girl earn a $300,000 book deal, as well as a Steven Spielberg movie deal. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glamour guide
#girl earn
Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday
[ Digiday | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch highlights
#legacy publishers
#pressing issues
As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#honolulu star-advertiser
Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#post publishers
#year ahead
#ad networks
#brand advertising
#premium content
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#missed opportunities
#starcom mediavest
#recent survey
A textbook rental company is trying to mimic the instantaneous speed of ebook delivery for printed books by utilizing civil drones in Sydney, Australia. Imagine the book you need to ace the exam showing up at your door, care of your friendly neighborhood drone. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed books