#brand advertising

Publishing news tagged with #brand advertising

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How Coca-Cola Cracked Snapchat

In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. "There's a tremendous pent-up demand for big-brand advertisers to allocate their brand... Continue reading at 'Fast Company'

[ Fast Company | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising

Slate Doubles Down on Podcasts

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #young side #content partners #brand advertising

Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at 'Digiday'

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content

Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at 'AdWeek'