#legacy publishers

Publishing news tagged with #legacy publishers


Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures

Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #post pivot


Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-13 00:00:00 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at 'Digiday'

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hopes #print magazines #latest bid #legacy publishers


‘There’s been a mindset change': Legacy publishers are catching up

The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading at 'Digiday'

[ Digiday | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic growth #tv brands #legacy publishers


How legacy publishers are tackling digital

Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at 'Digiday'

[ Digiday | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staying relevant #liz vaccariello #forbes media #forced publishers #digital landscape #legacy publishers


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #native advertising #legacy publishers #fresh air


The war on Amazon is Big Publishing's 1% moment. What about other writers? | Barry Eisler

More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at 'The Guardian'

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net worth #legacy publishers #strange things


What’s the hardest part of digital for legacy publishers?

We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at 'Digiday'

[ Digiday | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple question #legacy publishers #hardest part #digital model


Watch Highlights From The Digiday Publishing Summit

Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at 'Digiday'

[ Digiday | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues #legacy publishers #watch highlights


Penguin and Random House finalize merger

Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers.Calling their union “the world’s first truly global trade book publishing company,” Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #monday morning