Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers

Prevention Magazine Will Become Ad-Free

Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times

[ The New York Times | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prevention magazine #maria rodale

Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism

The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look.  That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek

[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Survey: Institutional Library Spending Up Slightly in North America; Europe Declines

The annual survey, conducted by the Publishers Communication Group (PCG) found that a sputtering global economy is still affecting library budgets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience

Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference

Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single brand #great addition #pre-roll ads #$250 million #publisher websites #original version

Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience

Survey: Translated Fiction Outsells English Fiction in the UK

'Currently 25 percent of our top 20 fiction titles are translated,' we learn from Waterstones. It appears that UK readers are surprisingly into international books. The post Survey: Translated Fiction Outsells English Fiction in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post survey #uk readers #uk appeared

New Report Examines the Problem of High Bookstore Rents

A new report looks at what ABA president Betsy Burton calls "the most critical issue" for locally owned businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Mark Coker Surveys 2015 E-book Sales on Smashwords

Fiction dominated ebook sales on Smashwords while romance sales dominated fiction; $2.99-$3.99 were the sweetspots for pricing, and social media, offering series and free samples were identified as key to building ebook sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #make money

Amazon's high-end Kindle Oasis is sleek, sharp and pricey

Jeff Bezos probably wasn't pleased to see his surprise spoiled this week, but ebook fans still have reason to get pumped. Amazon just pulled back the curtain on its new premium reader, the Kindle Oasis, and it's the slimmest and sleekest model the c... Continue reading at Engadget

[ Engadget | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #ebook fans #kindle oasis

Amazon's Kindle Oasis: The Highest-End High-End Kindle So Far

For years, the conventional wisdom about Amazon's Kindle e-reader was that the company, which likes to say that it wants to make money when customers use its products, would eventually make buying ebooks irresistible by offering a Kindle e-reader for free. But Amazon has refused to play along.... Continue reading at Fast Company

[ Fast Company | 2016-04-13 00:00:00 UTC ]
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Praying for It? Chester Brown’s 'Mary Wept' Surveys Prostitution in the Bible

In his latest book the acclaimed comics artist enlists biblical scripture in his ongoing crusade to remove the social (and religious) stigma attached to providing sex for money. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chester brown #mary wept

Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media #smaller publishers #selling ads #industry observers

Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #growing rapidly #real estate

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars