Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
More news stories like this | News stories tagged with: #digital media #print edition #positive note #public service #coming months #biggest challenges #preferred medium #create opportunities


Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
More news stories like this | News stories tagged with: #digital media #trade magazine #full list


At Harvard Business Review, Paid Circulation Surges For a Second Straight Year

After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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The Big Idea Behind Harvard Business Review’s Record Growth

How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing frustration #internet giants #distributing content #digital traffic


Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
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Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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Smiths News boosts business with airline and ebook business

Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week

[ Media Week | 2011-08-23 00:00:00 UTC ]
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Richard Charkin: A British Publisher at Harvard Business School

Almost 30 years ago, another Cambridge was where Richard Charkin learned about 'the need to see things through others' eyes.' The post Richard Charkin: A British Publisher at Harvard Business School appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-21 13:12:48 UTC ]
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‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
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A Look Inside Pitchfork’s New Weekly Podcast, “The Pitchfork Review”

Among the revelations from Condé Nast's virtual NewFronts presentation last week was the launch of a dedicated podcast network, including seven new audio series tied to various brands in its portfolio. One of those, "The Pitchfork Review," debuts next week, comprising a weekly series hosted by... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-01 17:31:18 UTC ]
More news stories like this | News stories tagged with: #economic downturn #black voices #george floyd #larger scale #indie labels #record stores #emotional catharsis


Budget set to grant temporary business rates relief for high street

Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 06:20:53 UTC ]
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Book of Lists: Retirement plan payout boosted Mount Sinai CEO's pay above $12 million in 2017

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:08:10 UTC ]
More news stories like this | News stories tagged with: #print edition #business leaders #$12 million


Johnson to pledge to cut business rates in bid to revive high street

The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 04:26:38 UTC ]
More news stories like this | News stories tagged with: #high street #business rates


What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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BA and retailers demand business rate reform to save UK high street

The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 17:07:43 UTC ]
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'It's time for implementation': UN High Commissioner urges Ottawa to develop national MMIWG action plan

The United Nations High Commissioner for Human Rights is urging Canadian authorities to implement a plan to address violence against Indigenous women and girls. Continue reading at CBC

[ CBC | 2019-06-17 22:05:04 UTC ]
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MWPA Saves Local Book Reviews with Boost from Stephen King

Backed by social media support from author and Maine resident Stephen King, a petition and lobbying effort by the Maine Writers & Publishers Alliance has successfully persuaded the 'Portland Press Herald' to reinstate its local book review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-14 00:00:00 UTC ]
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Carreyrou’s inside story of Theranos scandal named FT/ McKinsey Business Book of the Year

Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story