How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-05-11 00:00:00 UTC ]
The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading >> [ Source: Editor & Publisher | 2012-12-04 00:00:00 UTC ]
Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading >> [ Source: Folio Magazine | 2012-04-17 00:00:00 UTC ]
Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading >> [ Source: The Bookseller | 2011-10-05 00:00:00 UTC ]
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading >> [ Source: Folio Magazine | 2011-08-09 00:00:00 UTC ]
Sara Lloyd, Pan Macmillan: "The basic process of writing will stay quite stable, but the authors who will do particularly well are ones who think about how to build a digital audience." Continue reading >> [ Source: BBC News | 2011-06-28 00:00:00 UTC ]