Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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ComiXology, Amazon's online comic book service, unveiled a new unlimited content subscription option on Tuesday. The $6 per month ComiXology Unlimited plan gives subscribers unfettered access to the service's archive, which includes titles from Image... Continue reading at Engadget
[ Engadget | 2016-05-24 00:00:00 UTC ]
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#includes titles
Hesperus Press and Hachette Book Group have reached a settlement concerning the royalty pay dispute for bestselling author Jonas Jonasson, which became public last year. Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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#video team
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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By any measure, 2015 was a pretty good year for Amy Schumer, with a hit film ("Trainwreck"), an Emmy-winning TV show ("Inside Amy Schumer"), a giant book deal and a well-received HBO standup special -- which may be why Comedy Central chose her to open its upfront presentation for journalists and... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-04-01 00:00:00 UTC ]
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Sales of adult trade books rose 9.5% last November over November 2014 at the trade houses that report figures to AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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French publisher Short Édition is quickly capitalizing on the popularity of its short-story dispensers, more than doubling the number since their November debut and getting one into one of California's best-known cafés. The post France’s Short Édition Lengthens Its Reach appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-24 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Sales of adult ebooks dropped 22% in October compared to October 2014, and sales of children’s/YA ebooks fell 44.7%, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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