Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Canadian Publishing 2016: Canadian Kids Publishers Extend Reach into U.S., TV

Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Monthly StatShot, March 2016

Sales of adult books fell 10.3% in the first quarter of 2016 compared to the first period of 2015, and sales of children’s/YA dipped 2.1%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Spanish Graphic Novel Boom Reaches America

The graphic novel boom in Spain that began with Paco Roca's 'Wrinkles' in 2007 hasn't slowed down, and titles imported to the U.S. are finding a rabid readership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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After Months of Strong Sales, Bookstores See Drop in July

Bookstore sales in July fell by just under 1% compared to July 2015, marking the first month in 2016 that sales were down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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Monthly E-Book Ranking: Moyes the merrier as sequel surpasses Me Before You

Jojo Moyes becomes only the third author to claim the monthly ebook pole with multiple titles. Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Authoring an audience

Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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New Wattpad adverts earn writers ‘up to $1,000 a month’

Wattpad has claimed writers could earn up to $1,000 (£758) a month through its new advertising programme. Continue reading at The Bookseller

[ The Bookseller | 2016-09-05 00:00:00 UTC ]
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Pride and Prejudice and Zombies author sued by publisher

Publishing giant Hachette is taking author Seth Grahame-Smith to court over latest manuscript they say is ‘in large part an appropriation of a 120-year-old public domain work’Pride and Prejudice and Zombies author Seth Grahame-Smith is being sued by his publisher for delivering a manuscript that... Continue reading at The Guardian

[ The Guardian | 2016-08-31 00:00:00 UTC ]
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Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Hanley Wood Launches BrandGen Audience Extension Program

The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’

'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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Orion buys Pride and Prejudice 'sequel'

Orion has bought a sequel to Pride and Prejudice to coincide with the 200-year anniversary of Jane Austen's death. Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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UK writer Helen Gradwell lay dead at home for four months before body found

Helen Gradwell lay dead on her floor for four months – with a book deal sitting unopened on her doorstep. Continue reading at Stuff

[ Stuff | 2016-08-09 00:00:00 UTC ]
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How Glamour grew its social following by 500,000 in six months

Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
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Monthly StatShot, February 2016

Sales of adult books fell 6.6% in February compared to a year ago, while sales in the children’s/YA category rose 17%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Strength in depth sees print sales soar in the first six months

Print sales in the UK in the first six months of 2016 rocketed up 9.3% year on year to £644.9m, the market’s biggest half-year percentage rise in 14 years, and the second-largest jump since Nielsen BookScan full-market data began in 2001. Continue reading at The Bookseller

[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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North American Comics Market Reaches $1.03 Billion

The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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