Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its paid-for journalism model. Sacha Bunatyan, former chief operating officer for Dentsu Aegis' programmatic arm Amnet, has been hired as B2C global marketing director for the FT and will lead the charge. The post ‘Reach and return': The Financial Times is making its paywall leakier appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-07 00:00:00 UTC ]
Developer Tribute Games and publisher Dotemu just announced some robust DLC coming later this year for the well-reviewed beat 'em upTeenage Mutant Ninja Turtles: Shredder’s Revenge. The Dimension Shellshock DLC features a new game mode, new color swaps for playable characters and brand new... Continue reading at Engadget
[ Engadget | 2023-06-07 18:39:46 UTC ]
More news stories like this
If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this
Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this
Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this