Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #easy access #brand advertisers #vr content

Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #television networks #major publishers #diverse audiences #discover channel

Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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A New Editor-in-Chief at Texas Monthly Following Sale

Longtime Editor Brian Sweany is replaced by Alcalde Magazine's Tim Taliaferro. The post A New Editor-in-Chief at Texas Monthly Following Sale appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Monthly StatShot, June 2016

Sales of adult trade books dropped 2.8% in the first half of 2016, compared to the same period in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american publishers #figures released #monthly statshot

Bertelsmann reports 'record' nine-month operating result

Penguin Random House's parent company Bertelsmann, which has a 53% stake in PRH, says it is expecting its annual group profit to exceed one billion after reporting a record operating result for the first nine months of its current fiscal year. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Universal’s Deal for Prince’s Song Rights May Bring a Wider Audience

Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times

[ The New York Times | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wider audience

Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing frustration #internet giants #distributing content #digital traffic

WIRED Book Club: An Entire Trilogy in a Month? Boom.

Jeff VanderMeer's <em>Southern Reach</em> trilogy wraps up exquisitely, completing a journey from mystery to horror to understanding to, indeed, acceptance. The post WIRED Book Club: An Entire Trilogy in a Month? Boom. appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-28 00:00:00 UTC ]
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Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international editions #digital chief

‘The Markets’ at Frankfurt: Reach and Responsibility

From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Emmis Sells Texas Monthly for $25 Million

Paul Hobby, whose family once owned the Houston Post, purchases magazine. The post Emmis Sells Texas Monthly for $25 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-18 00:00:00 UTC ]
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Black History Month anthology seeks to broaden scope of African literature

Digital-only publisher Bahati Books will release an anthology showcasing the “best in contemporary African writing” to mark Black History Month at the end of the month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #african literature

How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How core audiences became the Holy Grail of publishing

[ Digiday | 2016-10-13 00:00:00 UTC ]
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With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Monthly E-Ranking: The Girl on the Train steams back into the top spot, but I See You has it in its sights

The Girl on the Train (Transworld) has once again chugged straight into the Monthly E-Book Sales Ranking number one spot for August—shifting 41,335 copies to usurp Jojo Moyes’ After You (Michael Joseph). The top three— the aforementioned two, along with After You’s predecessor Me Before You,... Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael joseph #train transworld #monthly e-ranking