Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
News tagged with:
#post reach
Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bobby nayyar
#build audiences
Wattpad has claimed writers could earn up to $1,000 (£758) a month through its new advertising programme. Continue reading at The Bookseller
[ The Bookseller | 2016-09-05 00:00:00 UTC ]
More news stories like this |
Publishing giant Hachette is taking author Seth Grahame-Smith to court over latest manuscript they say is ‘in large part an appropriation of a 120-year-old public domain work’Pride and Prejudice and Zombies author Seth Grahame-Smith is being sued by his publisher for delivering a manuscript that... Continue reading at The Guardian
[ The Guardian | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large part
#posted online
Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishers
The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
#provide advertisers
'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
More news stories like this |
Orion has bought a sequel to Pride and Prejudice to coincide with the 200-year anniversary of Jane Austen's death. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
More news stories like this |
Helen Gradwell lay dead on her floor for four months â with a book deal sitting unopened on her doorstep. Continue reading at Stuff
[ Stuff | 2016-08-09 00:00:00 UTC ]
More news stories like this |
Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth spurt
#facebook live
#internal restructuring
#digital team
#beauty tips
Sales of adult books fell 6.6% in February compared to a year ago, while sales in the children’s/YA category rose 17%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#february compared
#monthly statshot
#figures released
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app-install ads
#small number
#created equal
#campaigns running
#in-app purchases
Print sales in the UK in the first six months of 2016 rocketed up 9.3% year on year to £644.9m, the market’s biggest half-year percentage rise in 14 years, and the second-largest jump since Nielsen BookScan full-market data began in 2001. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print sales
The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#combined sales
#periodical comics
Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paula hawkins
#train transworld
NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#working full-time
#explainer videos
#view counts
Sales in the adult trade category fell 12.9% in the first month of 2016, compared to January 2015, according to the trade houses that report figures to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monthly statshot
#trade houses
#report figures
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news feeds
#media companies
#increasingly turning
#audience engagement
#anecdotal reports
#rapid growth
'On Bowie,' a meditation on the life of the late David Bowie by Rob Sheffield ('Love Is a Mix Tape'), is landing in bookstores next week. The quickly turned around title was something of a feat for its publisher, since it was conceived and executed in less than six months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quickly turned
The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this |
Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data