Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
News tagged with: #post reach

Other Publishing stories related to: 'Reach Beyond Pride Month with LGBTQ Audiences'

Universal’s Deal for Prince’s Song Rights May Bring a Wider Audience

Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times

[ The New York Times | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience

Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration

WIRED Book Club: An Entire Trilogy in a Month? Boom.

Jeff VanderMeer's <em>Southern Reach</em> trilogy wraps up exquisitely, completing a journey from mystery to horror to understanding to, indeed, acceptance. The post WIRED Book Club: An Entire Trilogy in a Month? Boom. appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff vandermeer

Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions

‘The Markets’ at Frankfurt: Reach and Responsibility

From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this |

Emmis Sells Texas Monthly for $25 Million

Paul Hobby, whose family once owned the Houston Post, purchases magazine. The post Emmis Sells Texas Monthly for $25 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$25 million

Black History Month anthology seeks to broaden scope of African literature

Digital-only publisher Bahati Books will release an anthology showcasing the “best in contemporary African writing” to mark Black History Month at the end of the month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #african literature

How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishing appeared #holy grail #hollywood reporter #drive subscriptions

How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online

How Billboard and The Hollywood Reporter use paid traffic to win the audience race

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #hollywood reporter #drive subscriptions

With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper

Monthly E-Ranking: The Girl on the Train steams back into the top spot, but I See You has it in its sights

The Girl on the Train (Transworld) has once again chugged straight into the Monthly E-Book Sales Ranking number one spot for August—shifting 41,335 copies to usurp Jojo Moyes’ After You (Michael Joseph). The top three— the aforementioned two, along with After You’s predecessor Me Before You,... Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly e-ranking #train transworld #michael joseph

‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Bookouture makes two hires as sales reach 4.2m in 2016

Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this |

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short period #sponsored videos #people connect #marketing campaigns #full-page ad

Monthly StatShot, March 2016

Sales of adult books fell 10.3% in the first quarter of 2016 compared to the first period of 2015, and sales of children’s/YA dipped 2.1%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly statshot #figures released

Canadian Publishing 2016: Canadian Kids Publishers Extend Reach into U.S., TV

Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world stage #publishing children

Spanish Graphic Novel Boom Reaches America

The graphic novel boom in Spain that began with Paco Roca's 'Wrinkles' in 2007 hasn't slowed down, and titles imported to the U.S. are finding a rabid readership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish graphic

After Months of Strong Sales, Bookstores See Drop in July

Bookstore sales in July fell by just under 1% compared to July 2015, marking the first month in 2016 that sales were down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales #bookstore sales #1% compared