"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde title Vogue, that means having many different international editions that have their own identities while at the same time developing common services, like a content-management system, that cater to each. The post Conde Nast International’s digital chief: ‘You can’t win a race for reach’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-27 00:00:00 UTC ]
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"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. The post In a shift, Conde Nast integrates more of US and international arm appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
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The BBC and Dennis Publishing were close behind, with two wins each. See the full list of winners. The post Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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The legacy publisher of Vogue and The New Yorker has had to figure out how to scale digitally without tramping on the individuality of its brands. The post Playing catch-up, Conde Nast navigates a tricky digital evolution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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On May 22 of last year, after a Boeing 737 landed at Rio de Janeiro’s Santos Dumont airport—famous for a short runway that forces pilots to slam on their brakes—a flight attendant announced: “Dear passengers, a Kindle device glided to the front of the plane during landing. Please check if it is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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The Serbian-Canadian author David Albahari wins the €10,000 biennial Aleksandar Tišma International Literary Prize. The post David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-06 18:45:34 UTC ]
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'Tomb of Sand' is the first novel translated from an Indian language to win the award. Shree and Rockwell split the International Booker's £50,000 purse. The post In London, Geetanjali Shree and Daisy Rockwell Win the 2022 International Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-26 21:30:55 UTC ]
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