Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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The running theme of the 88th Academy Awards was #OscarsSoWhite, but black viewership of the ABC telecast held up compared with last year. Data from Nielsen showed that 3.22 million African Americans tuned in, just 2% under last year’s total. African American viewers made up 9.4% of the total... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-03 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Harbor City Narbonne basketball Coach Anthony Hilliard is always smiling while wearing a suit and tie at games. Nothing seems to faze him, even when seemingly half of his team was busy playing for the state champion football team. He knew those players eventually would return, get into basketball... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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A decade ago, the received wisdom was that digital technologies would transform how children read; how has that borne out? Continue reading at The Bookseller
[ The Bookseller | 2016-02-27 00:00:00 UTC ]
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Vicky Featherstone, Zia Haider Rahman and Peter Stothard will be joining Maureen Freely and Antonia Fraser as judges of the 2016 PEN Pinter Prize, which has extended its eligibility to include writers from the Republic of Ireland and the Commonwealth. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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#antonia fraser
Sales of adult trade books rose 2.9% in the first nine months of 2015, compared to the first nine month of 2014, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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The Tale of Kitty-in-Boots, which remained unseen for a century, is already a bestseller – eight months before it reaches shopsBeatrix Potter’s long-lost story about “a well-behaved prime black Kitty cat, who leads rather a double life” has shot to the top of Amazon’s book charts months ahead of... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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The venerable club's new model pivots from mail-order business to a hardcover subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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World’s biggest education publisher aims to make £350m in cost savings by the end of 2017Pearson is to cut 4,000 jobs after issuing its second profit warning in three months. The world’s biggest education publisher said it aimed for annual savings of £350m by the end of 2017 and it would end its... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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The New Bookshop in Cockermouth, Cumbria, is closing for a major refurbishment set to last an estimated six months - but the shop is hoping it might be able to continue to trade as a "pop-up shop" in the interim. Continue reading at The Bookseller
[ The Bookseller | 2016-01-16 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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The number of Americans using adblockers will grow over the next three months, according to a report released today by Digital Content Next, a trade group representing online publishers. The study estimates that about a third of Amer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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Man Booker Prize winner Marlon James says there are "huge sections of the population who don’t read because no one is telling the stories that they want to read". Continue reading at The Bookseller
[ The Bookseller | 2015-12-07 00:00:00 UTC ]
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London-based digital start-up Lost My Name has said worldwide sales of its personalised picture book have reached 1m copies. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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#publishing business
July was a good month for both the adult trade and the children’s/young adult segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-21 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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