Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Welcome to NaNoWriMo! MG Leonard (who wrote her first book Beetle Boy in six months, one hour a day) has tips on how to do it. And it starts with writing EVERY SINGLE DAY NaNoWriMo stands for National Novel Writing Month, and takes place every November. It’s for anyone thinking about writing a... Continue reading at The Guardian
[ The Guardian | 2015-11-03 00:00:00 UTC ]
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"The dispiriting feeling that...the entire industry is stacked against the author." Douglas Wight isn't the first to respond by creating an imprint of his own, of course. Indie bestseller Barbara Freethy self-publishes as Fog City Publishing, which has a trade imprint for bookstores, Hyde Street... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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Revenue at Bloomsbury Publishing rose 13% in the six months ended August 31, 2015 compared to the same period a year ago, but pretax profit dipped to £342,000 from £509,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers‘ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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May was a bad month for publishers, with sales down in most of the major categories compared to the same month last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Book sales of traditionally published books in the US fell by almost 6% in the first five months of this year, compared to the same period the year before. Overall sales for trade fiction and non-fiction, children, higher education, professional and university presses were down 5.8% from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-02 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Katie Espiner will begin her role as m.d. of Orion next month, it has been confirmed. Espiner, who is currently at HarperCollins’ imprint The Borough Press, was announced as the new m.d. of Orion earlier this year as part of a shake-up of senior management at the Hachette UK company. She will... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
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Sales in the adult book segment rose 2.3% in April over April 2014, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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First-quarter ebook sales were down 2.5% and 36.6% in the adult and children’s/young adult categories, respectively, according to figures in AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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