Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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#post reach
French publisher Short Édition is quickly capitalizing on the popularity of its short-story dispensers, more than doubling the number since their November debut and getting one into one of California's best-known cafés. The post France’s Short Édition Lengthens Its Reach appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-24 00:00:00 UTC ]
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#post france
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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#adweek magazine
#good thing
#audience size
#valuable audience
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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#third-party measurement
#small portion
#amy poehler
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Sales of adult ebooks dropped 22% in October compared to October 2014, and sales of children’s/YA ebooks fell 44.7%, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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#major platforms
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Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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#fox news
The running theme of the 88th Academy Awards was #OscarsSoWhite, but black viewership of the ABC telecast held up compared with last year. Data from Nielsen showed that 3.22 million African Americans tuned in, just 2% under last year’s total. African American viewers made up 9.4% of the total... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-03 00:00:00 UTC ]
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#nielsen showed
#total audience
Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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#additional cost
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#apple news
As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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#sources familiar
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Harbor City Narbonne basketball Coach Anthony Hilliard is always smiling while wearing a suit and tie at games. Nothing seems to faze him, even when seemingly half of his team was busy playing for the state champion football team. He knew those players eventually would return, get into basketball... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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A decade ago, the received wisdom was that digital technologies would transform how children read; how has that borne out? Continue reading at The Bookseller
[ The Bookseller | 2016-02-27 00:00:00 UTC ]
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#children read
#digital technologies
#decade ago
Vicky Featherstone, Zia Haider Rahman and Peter Stothard will be joining Maureen Freely and Antonia Fraser as judges of the 2016 PEN Pinter Prize, which has extended its eligibility to include writers from the Republic of Ireland and the Commonwealth. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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#antonia fraser
Bonnier Publishing has acquired Weldon Owen US, an illustrated non-fiction publisher, pushing its annual turnover past the £115m mark. Continue reading at The Bookseller
[ The Bookseller | 2016-02-10 00:00:00 UTC ]
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#bonnier publishing
Sales of adult trade books rose 2.9% in the first nine months of 2015, compared to the first nine month of 2014, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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The Tale of Kitty-in-Boots, which remained unseen for a century, is already a bestseller – eight months before it reaches shopsBeatrix Potter’s long-lost story about “a well-behaved prime black Kitty cat, who leads rather a double life” has shot to the top of Amazon’s book charts months ahead of... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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#frederick warne
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The venerable club's new model pivots from mail-order business to a hardcover subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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World’s biggest education publisher aims to make £350m in cost savings by the end of 2017Pearson is to cut 4,000 jobs after issuing its second profit warning in three months. The world’s biggest education publisher said it aimed for annual savings of £350m by the end of 2017 and it would end its... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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#cost savings
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The New Bookshop in Cockermouth, Cumbria, is closing for a major refurbishment set to last an estimated six months - but the shop is hoping it might be able to continue to trade as a "pop-up shop" in the interim. Continue reading at The Bookseller
[ The Bookseller | 2016-01-16 00:00:00 UTC ]
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