Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
News tagged with:
#post reach
PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#company --
#distribution platform
#millennial women
#month appeared
Amazon.com Inc. and HarperCollins Publishers have agreed to a multiyear deal covering the sale of print and ebooks, the latest agreement between the Web retailer and a major publishing house... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins publishers
#ebook deal
HarperCollins issued a statement late Monday confirming it has reached an agreement with Amazon over sales terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales terms
The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#direct relationship
#publishing world
#holy grail
#ad revenue
A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#post expanding
"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#targeted ads
#mobile devices
#mobile device
Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#owen jones
#sally green
#book recommendations
Paula Hawkins’ The Girl on the Train (Doubleday) climbs sixteen places to claim the UK number one on the Official Top 50 in its 11th week on the chart. Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk number
#paula hawkins
On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital ecosystem
#media executives
#brands alike
#attractive proposition
#audience segments
#media buyers
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#novels based
#huge audience
#market books
The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy books
Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#encouraging women
#daily life
#reading women
Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#single platform
#post facebook
While January can suffer from a post-holiday publication lull, it's a great time room for cooler, less conventional reads. The post New Fantasy Writers and Internet-Haters Dominate Our Favorite Books This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fantasy writers
#month appeared
Led by gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#figures released
#print formats
Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#million users
#month appeared
#post apple
It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good book
#great books
#month appeared
Sales of adult trade books fell 11.8% in September compared to September 2013, according to AAP’s monthly StatShot program. Sales dropped in all three adult print segments, while ebook sales rose 0.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#september compared
In a letter sent to authors, illustrators and agents today, Macmillan CEO John Sargent said the company reached a sales agreement with Amazon last week for ebooks and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print books
#sales agreement
#subscription services
Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big feature
#attract audiences