Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Cape holds month of open submissions

Jonathan Cape will be open to submissions from “new writers of high calibre and imagination... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Other Tiger to Close Next Month

The decade-old Rhode Island bookstore has extended its search for a new owner. Without one its last day will be April 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Monthly Magazine #2: Ebooks Around the World

Our digital magazine for March focuses on ebook businesses and initiatives around the world, from sales to format, enhanced content to devices. Download your copy here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enhanced content #digital magazine

‘Comics World’ Newsletter Now Twice a Month

PW Comics World, Publishers Weekly’s regular email newsletter on graphic novel and comics publishing, is increasing its frequency to twice a month. Beginning March 5 2014, the newsletter will go out on the first and third Wednesdays of every month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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'Hungry Girl Diet' Tops Amazon a Month Before Pub

The upswing in preorders followed a promotional email sent by St. Martin's to the Hungry Girl subscriber list of 1.2 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Publishing Perspectives Monthly Magazine Issue #1: Selling and Sales

Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #press release #neal mohan #ad business #palm springs

Cengage reaches settlement with creditors

Cengage Learning has reached an agreement with its major creditors to reduce its outstanding debt... Continue reading at The Bookseller

[ The Bookseller | 2014-02-03 00:00:00 UTC ]
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Cengage Reaches Restructuring Deal

Cengage Learning, Inc. announced Monday morning that it has reached an agreement with its major financial stakeholders and creditors that will allow it to emerge from Chapter 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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UsVsTh3m more than doubles its traffic in a month to 7m

Daily Mirror publisher's Buzzfeed-style website achieves rapid growth thanks to content including its North-o-MeterUsVsTh3m, the Daily Mirror publisher's Buzzfeed-style social content website, has more than doubled its traffic in a month, hitting 7 million unique users in November.Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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Magazines' Next Big Goal: Reaching Latinas In English

Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age

[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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Baker & Taylor Makes a Push to Reach Indies

Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail sales #executive v- #independent booksellers #library market #baker taylor

Amazon intros Kindle First for those who can't wait a month for the new Gloria Gaynor book

Waiting another month for that new inspirational Gloria Gaynor book? You'll survive, most likely -- but just in case, Amazon's debuting a new program called Kindle First. Customers can get early access to new titles for $1.99 - or for free, if they're a member of the exclusive club that is... Continue reading at Engadget

[ Engadget | 2013-11-01 00:00:00 UTC ]
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Politico's Glossy Magazine Arrives Next Month

Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
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Six-Month Results Up at Bloomsbury

With sales up in all its major segments, total revenue rose 13% for the first half of 2013, to 49.2 million pounds, at Bloomsbury Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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