For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the CNN bot, and the next steps will be to segment usage on a country-by-country basis. Svp and chief product officer Alex Wellen outlines what the teams have learned so far and how bots need to evolve if they're to live up to the promise of delivering personalized news services at scale. The post One month in: What CNN has learned from Facebook Messenger bots appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-31 00:00:00 UTC ]