Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked PerezHilton.com. Using the program, publishers define a segment of their own consumer audience to analyze, such as in-app purchasers who also read sports content. Quantcast's software then susses out what Web destinations the consumers are most likely to visit. The thinking is that the layered data will make brands champ at the bit. "[Publishers] can use the list of top sites their audiences visit to discover user acquisition/cross-promotion opportunities," explained Jag Duggal, svp of product management at the San Francisco-based audience measurement company. "For instance, a cooking/recipe app may find the top cooking/food Web destinations that their specific audience visits. They may find that the users who make in-app purchases visit a different set of websites than the majority of their audience, and target those more valuable users for acquisition instead." And it could work particularly well targeting smartphone-toting consumers, he suggested. "With the amount of time people now spend on mobile devices, we made it a priority to address the information gap for mobile," Duggal said. Nicole Bogas, director sales and client services at BlogAds, added, "The list of top sites our audiences... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-06 00:00:00 UTC ]
News tagged with:
#stronger case
#latest iteration
A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give customers
#greater transparency
#digital publishers
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile platform
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile ads
#social marketers
#michael kors
The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#search engine
Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek
[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#reading experience
#wild west
#ve made
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#vox media
Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company
[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#publishing partners
#major updates
#android apps
Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers step
#traditional publishers
#taking steps
#media companies
#ad targeting
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest sign
#$300 million
#tech companies
#stay ahead
#past couple
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#future growth
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry average
#ad sales
#senior director
#told adweek
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#mobile appeared
#biggest mistake
#distribution channel
#existing content
Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business initiative
If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#native ad
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#week announced
#mobile app
#library users
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#location-based ads
#forrester research
#drive sales