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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 14:11 The industry must make a stronger case to government for strengthening safeguards on copyright, with the protection of authors at its heart, said senior international publishers speaking at London Book Fair's 40th anniversary... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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#stronger case